MEDIA
Commodification
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Theological Reflection
Valuing individuals only because of how they appear, how they make us feel, or what they are able to do for us, denies the value of each as an individual created by, and loved by God. The commodification of individuals is based on deception and lies.
On a deeper level, there is the denial of the true satisfaction and contentment found in loving relationships built on honesty, trust and care for one another, a denial of sexuality as a gift from God that finds right expression in mutually loving and committed relationship. Coveting others as something to ‘possess’ which not just a dishonouring of the value of the other, but reveals a lack of satisfaction and contentment in God. Being in true relationship with others; our family, friends, with other people, our neighbours, creation, and God, rather than material possessions, is that which offers life to the full (John 10:10).
Rather than simply stating that we should resist being seduced by consumerism, we as the church need to focus upon directing the desires that we are being encouraged to falsely satisfy, towards a life centred on God in Christ, which pursues godliness and contentment (1 Tim 6) which truly satisfies and liberates.
Being part of the body of Christ, which meets together, valuing all as people loved and created by God, becomes a counter cultural act.
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