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Comment "What will sell becomes the truth. ...but this is not truth as we have hitherto known it, but a process whereby products are linked to the inscape of persons. Let us list a few of the inner appeals which are made, premised on buying certain goods; confidence, relaxation, love, security, power, fun, status, comfort, friendship, excitement, freedom from stress, sex appeal, personal attraction, health, youth, happiness and many more aspects of a good life are tied to products and services. ….the appeals of consumerism are pathetic in that they are not true. Consumer goods and services cannot give the qualities they claim, and cannot even contribute to them." [Alan Storkey, Postmodernism is Consumption, in Craig Bartholomew and Thorsten Moritz Christ and Consumerism (Paternoster Press: Carlisle, 2000) p100-118]
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